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Link exchange is one of the most important tools in search engine optimization since search engines place a heavy weight on link popularity (the number of links that point to a page).
I am sure you tried to exchange links many times before and had a very low success rate. in order to exchange links successfully you must follow a certain approach so that the people you contact welcome your link exchange offer.
In this article I will give some link exchange tips that both bloggers and site owners can use to build links.
When trying to exchange links the biggest mistake you can make is thinking that anyone would care about your site. Just like selling products online requires displaying the benefits of a product to the buyer successful link exchange requires that you show the owner of the other website the benefits he will get when he exchanges links with you.
In order to be able to get a good response when offering a link exchange your must first asses the advantages your site has, these advantages could be in the form of page rank, number of subscribers, Alexa rank….etc.
Then you must show these benefits in the link exchange mail you are going to send. Put in mind that the owner of a popular site might not be interested in getting traffic as much as it can be interested in getting a higher page rank (if it has a low one)
For example If you came across sites having a PR of 2 and 3 while having a very high Alexa rank then surely they will welcome your link exchange offer even if your site is not known or gets few visitors a day but has a high page Rank.
In my previous article marketing your website by connecting with other bloggers I explained how you can make your site more known by finding bloggers in your niche and connecting with them.
Not only connecting with other bloggers will help your site become more known but it can also help you build links. Google Gives higher weight to links coming from related websites and that’s one advantage you could offer to the blogger in your niche whom you want to exchange link with (see Niche marketing for bloggers)
By the way you don’t have to send a link exchange request directly but you can start by linking to the blogger, writing about him in a post then notifying him with a trackback or adding him to your blogroll.
Lots of bloggers will pay you the favor back on the nearest opportunity. This is one of the good methods you can use with people who don’t like the formal link exchange request people sent.
If your site is still new then don’t aim for large websites because definitely they wont get any benefit out of exchanging links with you at this time.
If your Google page rank is zero then aim for sites that has a page rank of one, not more and preferably make sure your site has more traffic than them so that this becomes an incentive for them to exchange links with you.
If you are just starting then Focus on site first, bring visitors, build page rank then think later about link exchange.
Most probably you arrived to 2earn-online because it appeared on the top of search results in search engines. My book "How to make your website come up first in search results" will surely help you make your pages appear on the top of search results, else you will get your money back. (100% money back guarantee)
2earn-online does not contain logical advices or intuitive tricks that everyone knows but
instead it contains deep knowledge and effective techniques that are based on marketing, psychology and consumer behavior that can help you make money online in a short period of time without paying anything. The information is presented in a simple, practical and obvious way yet they are so powerful to help you make a living from home without needing anther job. Farouk Radwan, the one who wrote all articles on this website is an MBA holder, E-business expert, Computer Guru, human behavior expert and someone who is making thousands of dollars each month out of his recently developed websites. For more information about Farouk, check out this link.
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